Cartier Pasha alarm clock
The Cartier Pasha Pendulette: A princely monument on your desk.
In the history of Cartier, few names capture the imagination as much as the Pasha. The story behind this Cartier Pasha Desk Clock (Reference 8913) from 1990 begins not in a Swiss studio, but in the sun-drenched palaces of Marrakesh and the dignified courts of the Ottoman Empire.
The name “Pasha” (or Pasha) was originally the highest honorary title a Sultan could bestow on his most powerful governors and generals. It was a title that inspired awe, a symbol of absolute authority. Legend has it that Thami El Glaoui, the powerful Pasha of Marrakesh and an ardent lover of luxury, made a special request of Louis Cartier in the 1930s. He was looking for a watch that would suit his active lifestyle, suitable for swimming, yet regal enough to be worn at court. Although its design originated in that first waterproof wristwatch, the Pasha line achieved new status as a symbol of success in the 1980s and 1990s. In 1990, Cartier translated this icon into an imposing “Pendulette” (table clock). Crafted from gilded steel, this desk clock exudes the power and exotic luxury befitting its namesake.
It is not a simple instrument, but a monumental object for an executive desk or a stylish living room.
The Ref. 8913 is a technical masterpiece that brings the visual splendor of a complicated mechanical movement to the world of quartz. The dial offers a dazzling array of functions:
The Moon Phase: The moon phase indicator at the 12 o’clock position follows the cycle of the moon as we see it from Earth. A complete lunar cycle (from new moon to new moon) takes exactly 29.53 days. Inside the clock, a disk rotates very slowly to precisely replicate this cycle. In the past, the phase of the moon was essential for travelers in the desert. On a 1990s desk clock, the moon phase was primarily a sign of craftsmanship. It demonstrates that the timepiece not only keeps track of terrestrial time, but also astronomical time.
The calendar: Two refined subdials display the day and date, so you’re always in control of the time.
The 24-hour display: At the bottom of the dial is a unique indicator with the “24” at the bottom, symbolizing the tranquility of the night.
The alarm function: Unlike its smaller wristwatch counterpart, this Pasha features an alarm function, making it the perfect companion for the globetrotter.
Every detail of this clock screams Cartier. The hour indices on the outer rim ensure sporty readability. Combined with the original hangtag and box, this clock is truly special.
The clock would look great on a beautiful mantelpiece, a vintage table, or a stylish desk. In a timeless space where this timepiece would find its perfect place. This 1990 Pasha de Cartier is more than just a watch; it’s an heirloom that connects the splendor of early 20th-century Marrakech with the corporate dominance of the 1990s. An object that not only keeps time but also reflects the owner’s status and refined taste, just as you would expect from a masterpiece from the Amsterdam Watch Company.
Year
1990€ 2.250
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Cartier was founded by Louis-Francois Cartier in Paris in 1847. As number 59 on the Forbes most valuable brands list, it is safe to say that Cartier is a household name in the world of jewelry and watches.
Don’t be fooled by the glitter and glamour of the brand though. There is serious watchmaking heritage present here. Think, for instance, of the introduction of the men’s wristwatch. Up until the early 20th century, wristwatches were for women only. But then in 1904, the Brazilian dandy pilot Santos Dumont asked Louis Cartier for a more convenient solution to replace his cumbersome pocket watch. Cartier designed the Santos, the world’s first ever wristwatch for men. Who knows, we may have been Amsterdam Pocket Watch Company today, without Cartier’s massive influence on fashion!
Cartier is primarily known for its classic designs. Another famous example is the Tank. Inspired by a Renault tank from the WWI era, the rectangular case resembles the footprint of those early threaded vehicles. Like the Santos, its design has hardly changed in over a century.
The recipe is clear: white dials, heat-blued hands, stark black Roman numerals and a sapphire cabochon in the crown. We try not to be too liberal with the term iconic, but it surely applies here! Countless variations in case shapes, sizes, movement types and materials have been made. From the Ronde to the Pasha and from the Baignoire to the Ceinture. A fun detail is the signature below six o’ clock. “Swiss” indicates that these are Swiss made watches. But some come with a “Paris” designation, signaling those examples were sold in Cartier’s flagship store in Paris, Place Vendôme. A particularly desirable and collectible feature.
Cartier remained a family business until 1964. Today, it is part of the Richemont group, like IWC, Jaeger-LeCoultre and Panerai, among many others. The classical designs remain a favorite among collectors and fashionistas alike.
If it is a timeless watch you are after, Cartier could just be perfect for you. Most of its designs are based on themes over a century old. And they have looked fresh and relevant ever since. We are confident they will remain so for a long, long time to come!
At AWCo we put the safety of our shipments upfront at all times. Therefore, we ship all our packages insured.
We strive to promptly handle packages to minimize delays. Delivery times begin from the day of dispatch. While we make every effort to ensure smooth delivery, we cannot be held responsible for delays caused by destination customs, local duties, taxes, or lost items during transit.
Certainly, we understand that overloaded mail-order companies can also contribute to potential delays in the delivery process. Despite our best efforts, external factors beyond our control may affect shipping times. Rest assured, we remain committed to providing timely service and will work diligently to ensure your order reaches you as promptly as possible. For any inquiries or updates, feel free to reach out to us at info@awco.nl. Your satisfaction is our priority.
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