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Rolex Day-Date Ref.1803

Some watches arrive with a nickname already built in. The Rolex Day-Date did not just become “the President’s watch” by accident.

This Ref. 1803 dates to 1972 and has exactly the kind of golden presence that made the Day-Date such a symbol in the first place. A 36 mm Oyster case in 18k yellow gold, a fluted bezel, a full day display at twelve and the date under the Cyclops at three. It is classic Rolex language, but spoken with a little more weight.

On this color leather, the watch gets a slightly different mood. A full gold President bracelet would make it louder; this burgundy strap makes it more relaxed, almost more personal. The case still does all the talking, but the whole piece feels a little softer and easier to wear.

The Day-Date has lived a pretty big cultural life. Presidents, collectors, musicians, fictional mob bosses, the model has been seen in many different worlds. This example sits right in the heart of the vintage era: a four-digit 1803 with acrylic crystal, yellow gold case and all the charm of a seventies Rolex that knows exactly what it is. We want you to know that there is a small scratch on the dial, we can’t remove that.

A warm yellow gold Day-Date with a matching gold dial, fluted bezel and that unmistakable President energy, but with a more relaxed touch on leather. Available at Reestraat 3, Amsterdam.

Year

1972
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€ 11.900

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Brand Rolex
Diameter 36 mm
Model Day-Date
Bracelet/strap: Leather
Reference 1803
Buckle/clasp Aftermarket 18k gold
Year of production (circa) 1972
Lug Width 18 mm
Material 18k Yellow gold
Set Content Watch only
Crystal Acrylic
Warranty 2 year (AWCo)
Dial color 18k yellow gold
Movement Automatic

The president’s watch! The Rolex Day-Date is probably one of the most instantly recognizable watch designs ever made. Being only available in precious metals, it has become synonymous with success and prestige. A watch to celebrate accomplishment.

The Day-Date was launched in 1956 as the Ref. 6510 and Ref. 6511. It was the first watch to display the day of the week as well as the date, hence the name. It was updated to the Ref. 6611, adding Superlative Chronometer certification to the mix. The 6611 is the only Day-Date ever to be made in steel, but only 6 pieces are known to exist.

And then from 1959 until the late 1970’s, we see the most popular vintage Day-Date: the 1800 series. This is the archetypal Day-Date we all know and love. Lyndon B. Johnson was spotted wearing one in 1965, putting the nickname President’s watch firmly in the collective memory.

A 1977 update saw the introduction of a quickset date, in the new 18000 reference series. It wasn’t until 1988 before the 18200 series received a quickset day function, becoming the double quickset.

The Day-Date is available in yellow gold, white gold, rose gold and platinum. Countless dial variations include wood, stone and Stella options. Among the many case/bracelet finishes available, the bark is probably best known, resembling the irregular pattern of tree bark. The Day-Date is one of the few Rolex lines with factory gem-set bezels and dials as an option.

The Day-Date is an icon in pop-culture. It wasn’t just American presidents like Johnson and Kennedy who put it on the map. From Tony Soprano to Tupac Shakur, from Warren Buffett to Jennifer Aniston, they were all spotted wearing Day-Dates. Are you next?

At AWCo we put the safety of our shipments upfront at all times. Therefore, we ship all our packages insured.

We strive to promptly handle packages to minimize delays. Delivery times begin from the day of dispatch. While we make every effort to ensure smooth delivery, we cannot be held responsible for delays caused by destination customs, local duties, taxes, or lost items during transit.

Certainly, we understand that overloaded mail-order companies can also contribute to potential delays in the delivery process. Despite our best efforts, external factors beyond our control may affect shipping times. Rest assured, we remain committed to providing timely service and will work diligently to ensure your order reaches you as promptly as possible. For any inquiries or updates, feel free to reach out to us at info@awco.nl. Your satisfaction is our priority.