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Cartier Santos dumont pm

Santos-Dumont watch.

1904. Louis Cartier fulfilled the wish of the renowned Brazilian aviator Alberto Santos-Dumont: to be able to tell the time while flying. Santos-Dumont complained to his friend Cartier that it was impossible and dangerous to consult his pocket watch while flying, as he had to keep both hands on the controls of his plane. Louis Cartier solved this problem by designing a watch that could be worn on the wrist with a leather strap.

The dial with rounded corners, the seamless curve of the lugs, and the visible screws made this a legendary watch that inspired countless revised versions.

This was revolutionary, as watches at the time were almost exclusively round, and wristwatches were primarily seen as women’s jewelry.

Unlike the usual round pocket watches, Cartier opted for a geometric, square shape that laid the foundation for the Art Deco style. The screws on the bezel were inspired by the rivets of the Eiffel Tower, a monument Santos-Dumont often admired from above. The caseback is particularly striking, featuring the Cartier logo and the inscription “Paris,” which highlights the historic connection with the boutique on Rue de la Paix.

This vintage, hand-wound watch from the beautiful year 1978, crafted from 18k yellow gold, deserves a proud new owner who appreciates its true value. Wearing a watch over 40 years old to work or a romantic dinner is something special. Come admire this watch in our store, the watch museum, at Reestraat 3 in Amsterdam.

Year

1978
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€ 7.450

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Brand Cartier
Diameter 20 x 20 mm
Model Santos Dumont, PM
Bracelet/strap: Leather
Year of production (circa) 1978
Buckle/clasp Aftermarket 18k gold
Material 18k Yellow gold
Lug Width 12 mm
Crystal Acrylic
Set Content Watch only
Dial color White
Warranty 2 year (AWCo)
Movement Hand-wound

Amsterdam Pocket Watch Company. Or Amsterdam Women’s-only Watch Company. Two alternate realities that could have been, if it weren’t for Louis Cartier. Many of our brands can lay claim on important horological innovations, but Cartier is the one that started the wristwatch game for men with the Santos.

The Brazilian dandy Alberto Santos Dumont inquired with his friend Louis Cartier about a better solution for telling time while flying. His pocket watch was rather cumbersome in flight. Louis Cartier designed a flat, square watch for him in 1904: the Cartier Santos.

While, for a long time, watches were used for navigation, this was not yet the case for dear old Santos. His flight, the first to ever be caught on film, lasted for only 21 seconds. Not a lot of navigation required there! He was wearing the world’s first men’s wristwatch though.

The Santos went into large-scale production in 1911, fitted with a Jaeger caliber inside. The cases came in platinum or gold and the Santos came on the very first ever folding clasp, fitted to brown or black leather straps.

The 1970’s Quartz crisis and Audemars Piguet’s brilliant answer in the Royal Oak, triggered Cartier to morph the Santos into a modern sports watch. A steel version on an integrated steel bracelet was introduced in 1978, the Santos de Cartier. A more rounded, quartz powered Santos Galbée was launched in 1987. Multiple variations on the theme were launched since. If it is the classical look you are after, the Santos Dumont remains most faithful to the very first Santos from 1904.

While the Santos debuted as the tool-watch for men. It has aged into a classical, more dressy watch for men and women alike. As we are slowly but surely moving away from gender-specific watches, the Santos is a prime example of a watch for everyone. A design classic with a story that will surely captivate your audience, next time you have drinks with friends.

At AWCo we put the safety of our shipments upfront at all times. Therefore, we ship all our packages insured.

We strive to promptly handle packages to minimize delays. Delivery times begin from the day of dispatch. While we make every effort to ensure smooth delivery, we cannot be held responsible for delays caused by destination customs, local duties, taxes, or lost items during transit.

Certainly, we understand that overloaded mail-order companies can also contribute to potential delays in the delivery process. Despite our best efforts, external factors beyond our control may affect shipping times. Rest assured, we remain committed to providing timely service and will work diligently to ensure your order reaches you as promptly as possible. For any inquiries or updates, feel free to reach out to us at info@awco.nl. Your satisfaction is our priority.