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Rolex Day-date Ref. 1803

The Rolex Day-Date Ref. 1803.

There are watches that tell the time, and there are watches that express who you are. The Rolex Day-Date, known worldwide as the “President,” undoubtedly belongs to the latter category. At Amsterdam Watch Company, we currently have a particularly radiant example from 1960 in our collection that proves why this model has been the gold standard for decades.

Why this piece deserves your attention:

The “Champagne” Patina: The dial has developed a unique, characteristic discoloration over the years. This natural patina gives the watch a depth and soul unmatched by any modern production technique.

18k yellow gold perfection: The 36mm case is crafted from solid 18k yellow gold. It’s a classic size that looks both understated and powerful on the wrist.

A bold combination: Although the Day-Date became famous on the gold President bracelet, we’ve fitted this example with a handmade green leather strap. The deep green enhances the warm glow of the gold, giving this icon a fresh, contemporary twist.

Did you know that the Day-Date was the first watch in the world to display the day of the week in full? It’s this attention to detail and innovation that makes the 1803 an essential part of any serious collection.

“This isn’t just a watch; it’s a piece of history from the 1960s ready for a new chapter.”

Photos don’t do justice to the sparkle of the 18k gold and the nuances of the dial. We warmly invite you to Amsterdam Watch Company to admire this icon in person. Feel the weight, see the details, and experience for yourself how that green strap makes the gold case truly stand out.

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Year

1960
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€ 12.900

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Brand Rolex
Diameter 36 mm
Model Day-Date
Bracelet/strap: Leather
Reference 1803
Buckle/clasp Original plated buckle
Year of production (circa) 1960
Lug Width 20 mm
Material 18k Yellow gold
Set Content Watch only
Crystal Acrylic
Warranty 2 year (AWCo)
Dial color Champagne
Movement Automatic

The president’s watch! The Rolex Day-Date is probably one of the most instantly recognizable watch designs ever made. Being only available in precious metals, it has become synonymous with success and prestige. A watch to celebrate accomplishment.

The Day-Date was launched in 1956 as the Ref. 6510 and Ref. 6511. It was the first watch to display the day of the week as well as the date, hence the name. It was updated to the Ref. 6611, adding Superlative Chronometer certification to the mix. The 6611 is the only Day-Date ever to be made in steel, but only 6 pieces are known to exist.

And then from 1959 until the late 1970’s, we see the most popular vintage Day-Date: the 1800 series. This is the archetypal Day-Date we all know and love. Lyndon B. Johnson was spotted wearing one in 1965, putting the nickname President’s watch firmly in the collective memory.

A 1977 update saw the introduction of a quickset date, in the new 18000 reference series. It wasn’t until 1988 before the 18200 series received a quickset day function, becoming the double quickset.

The Day-Date is available in yellow gold, white gold, rose gold and platinum. Countless dial variations include wood, stone and Stella options. Among the many case/bracelet finishes available, the bark is probably best known, resembling the irregular pattern of tree bark. The Day-Date is one of the few Rolex lines with factory gem-set bezels and dials as an option.

The Day-Date is an icon in pop-culture. It wasn’t just American presidents like Johnson and Kennedy who put it on the map. From Tony Soprano to Tupac Shakur, from Warren Buffett to Jennifer Aniston, they were all spotted wearing Day-Dates. Are you next?

At AWCo we put the safety of our shipments upfront at all times. Therefore, we ship all our packages insured.

We strive to promptly handle packages to minimize delays. Delivery times begin from the day of dispatch. While we make every effort to ensure smooth delivery, we cannot be held responsible for delays caused by destination customs, local duties, taxes, or lost items during transit.

Certainly, we understand that overloaded mail-order companies can also contribute to potential delays in the delivery process. Despite our best efforts, external factors beyond our control may affect shipping times. Rest assured, we remain committed to providing timely service and will work diligently to ensure your order reaches you as promptly as possible. For any inquiries or updates, feel free to reach out to us at info@awco.nl. Your satisfaction is our priority.