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Omega Geneve Ref. 1360098

The Omega Genève Ref. 136.0098: Everyday Elegance from 1974.

In the world of vintage watches, there are icons that demand attention, and there are icons that impress with their understated class. This Omega Genève from 1974 undeniably belongs to the latter category. It’s a watch that strikes the perfect balance between functional design and Omega’s prestigious heritage.

The name “Geneva” on the dial is more than a geographical designation; for decades, it was a symbol of superior quality. To be able to use this name, Omega adhered to strict regulations, requiring a significant portion of production to take place in the canton of Geneva. Originally introduced in 1953 as a tribute to Omega’s successes at the Observatoire de Genève, the line evolved into the ultimate classic dress watch.

While the Seamaster conquered the water and the Speedmaster went to space, the Genève was for the stylish man of the 1970s who sought a reliable watch for everyday use, without compromising on prestige. Beneath the silver sunburst dial lies the heart of this watch: the Omega Caliber 613. This hand-wound movement is known in the watch world as a true workhorse. With 17 jewels and a 48-hour power reserve, it is a paragon of Swiss durability.

A technical highlight of this caliber is the quick-set date function. Simply pulling the crown repeatedly to the outer position changes the date, an innovation that was both modern and extremely practical in 1974.

With a modest 35 mm diameter, the stainless steel case embodies the classic proportions of the early 1970s. The details make all the difference:

The dial: A dazzling silver sunburst finish that plays with light.

The indexes: Sleekly applied hour markers that add depth and legibility.

The finish: An original steel bracelet and a crown proudly bearing the Omega logo.

Today, the Geneva line is more coveted than ever among collectors. The reason is simple: you get the high-quality technology of the more expensive Seamaster models from that era, packaged in a minimalist and timeless design that still slips effortlessly under a shirt cuff fifty years later.

Along with other Omega models, this watch is on display in one of our showcases in our beautifully decorated store at Reestraat 3 in Amsterdam.

Year

1974
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€ 2.350

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Brand Omega
Diameter 35 mm
Model Geneve
Bracelet/strap: Steel
Reference 1360098
Buckle/clasp Original steel folding clasp
Year of production (circa) 1974
Lug Width 20 mm
Material Steel
Set Content Watch only
Crystal Acrylic
Warranty 2 year (AWCo)
Dial color Silver
Movement Hand-wound

Omega is located in Bienne, Switzerland. Still, many Omega watches feature a Geneve mark on the dial. This oddity was introduced in 1953, as a nod to the accuracy records set by the manufacture at the Geneva Observatory.

The Geneve designation was added to watches that were more accessibly priced and produced in large quantities from 1967 onwards. While some Omegas are only labeled Geneve, the name was often added to other collections, such as the Dynamic range. As such, it is not technically a collection like the Speedmaster or the Constellation, but rather a designation of a focus on competitive pricing and a younger audience.

The label was dropped in 1979, although at that point it made up over 60% of Omega’s total annual sales.

A prime example of a line within the Geneve category is the Dynamic, launched in 1967. A design by Raymond Thévenaz that was a radical departure from what came before. The early Dynamics featured unique elliptical cases, with round dials and no lugs. A screw-ring on the back offered a unique way of switching straps and bracelets.

These monocoque cases did not feature a separate case back and watchmakers had to access them dial-side, by removing the crown and popping off the crystal with a burst of air into the crown-tube.

Around the start of the 1970’s, the Dynamic collection was moved from the Geneve category into the De Ville range. This is why you will find variants labeled Geneve Dynamic as well as De Ville Dynamic. Just in case you were wondering “Is it me or are Omega collections a bit confusing?” No worries. It is not you. It is Omega. There is even a super-funky Seamaster Dynamic from the 1980’s, if you are looking for something out of the ordinary.

The Dynamic range would continue to be a playground for radical designs that would look out of place in more conservative collections.

As with most Omega ranges, both the Geneve and the Dynamic can be found in tons of different executions and varieties. These two ranges specifically, harbor some real high-value gems as prices have not sky-rocketed like on some other collections.

At AWCo we put the safety of our shipments upfront at all times. Therefore, we ship all our packages insured.

We strive to promptly handle packages to minimize delays. Delivery times begin from the day of dispatch. While we make every effort to ensure smooth delivery, we cannot be held responsible for delays caused by destination customs, local duties, taxes, or lost items during transit.

Certainly, we understand that overloaded mail-order companies can also contribute to potential delays in the delivery process. Despite our best efforts, external factors beyond our control may affect shipping times. Rest assured, we remain committed to providing timely service and will work diligently to ensure your order reaches you as promptly as possible. For any inquiries or updates, feel free to reach out to us at info@awco.nl. Your satisfaction is our priority.