Amsterdam watch company
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Omega Geneve 14k

In the Amsterdam Watch Company collection, we present a watch that perfectly bridges the gap between Swiss precision and Swedish industrial pride: the Omega Genève from 1974. This 14-karat yellow gold dress watch is not only a masterpiece of understated luxury but also carries a remarkable story.

The name “Geneva” first appeared on Omega dials in 1953 as a mark of quality. It referred to the prestigious workshops in Geneva, where the most refined movements underwent their final inspections. In the 1970s, Omega positioned this line as an elegant urban watch, aimed at a younger audience seeking the “pure” Omega aesthetic.
This particular piece, with reference number 1181, embodies the classic 1970s style:
The case: An elegant, round 34 mm case with slender lugs that create a timeless look on the wrist. The dial: A beautiful champagne-colored dial features minimalist, applied gold indices and the iconic Omega logo at 12 o’clock.
The movement: At its heart beats the hand-wound Omega caliber 1030, a reliable mechanism equipped with a discreet date window at 3 o’clock.
Harmony: The sleek gold hands blend seamlessly with the case and indices.
What makes this watch truly unique is the inscription on the caseback: “SAAB-SCANIA – 25 ÅR.” Although the merged Swedish giant Saab-Scania was only five years old in 1974, this watch tells a story of personal loyalty. It was given to an employee for an impressive 25 years of service with the company.

At a time when Swedish industry flourished under the influence of the Wallenberg family, a gold Omega was the ultimate symbol of appreciation. With this watch, you are not only wearing a beautiful piece of jewelry from the Amsterdam Watch Company, but also a tangible piece of history from a quarter century of dedication.

Year

1974
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€ 2.790

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Brand Omega
Diameter 34 mm
Model Geneve
Bracelet/strap: Leather
Reference 1181
Buckle/clasp Aftermarket 18k gold
Year of production (circa) 1974
Lug Width 18 mm
Material 14k Yellow gold
Set Content Watch only
Crystal Acrylic
Warranty 2 year (AWCo)
Dial color Champagne
Movement Hand-wound

Omega is located in Bienne, Switzerland. Still, many Omega watches feature a Geneve mark on the dial. This oddity was introduced in 1953, as a nod to the accuracy records set by the manufacture at the Geneva Observatory.

The Geneve designation was added to watches that were more accessibly priced and produced in large quantities from 1967 onwards. While some Omegas are only labeled Geneve, the name was often added to other collections, such as the Dynamic range. As such, it is not technically a collection like the Speedmaster or the Constellation, but rather a designation of a focus on competitive pricing and a younger audience.

The label was dropped in 1979, although at that point it made up over 60% of Omega’s total annual sales.

A prime example of a line within the Geneve category is the Dynamic, launched in 1967. A design by Raymond Thévenaz that was a radical departure from what came before. The early Dynamics featured unique elliptical cases, with round dials and no lugs. A screw-ring on the back offered a unique way of switching straps and bracelets.

These monocoque cases did not feature a separate case back and watchmakers had to access them dial-side, by removing the crown and popping off the crystal with a burst of air into the crown-tube.

Around the start of the 1970’s, the Dynamic collection was moved from the Geneve category into the De Ville range. This is why you will find variants labeled Geneve Dynamic as well as De Ville Dynamic. Just in case you were wondering “Is it me or are Omega collections a bit confusing?” No worries. It is not you. It is Omega. There is even a super-funky Seamaster Dynamic from the 1980’s, if you are looking for something out of the ordinary.

The Dynamic range would continue to be a playground for radical designs that would look out of place in more conservative collections.

As with most Omega ranges, both the Geneve and the Dynamic can be found in tons of different executions and varieties. These two ranges specifically, harbor some real high-value gems as prices have not sky-rocketed like on some other collections.

At AWCo we put the safety of our shipments upfront at all times. Therefore, we ship all our packages insured.

We strive to promptly handle packages to minimize delays. Delivery times begin from the day of dispatch. While we make every effort to ensure smooth delivery, we cannot be held responsible for delays caused by destination customs, local duties, taxes, or lost items during transit.

Certainly, we understand that overloaded mail-order companies can also contribute to potential delays in the delivery process. Despite our best efforts, external factors beyond our control may affect shipping times. Rest assured, we remain committed to providing timely service and will work diligently to ensure your order reaches you as promptly as possible. For any inquiries or updates, feel free to reach out to us at info@awco.nl. Your satisfaction is our priority.