Gerald Genta Ref G2850-7

Gérald Genta is a name that makes every watch enthusiast’s heart beat faster. He’s the man who rewrote the rules with icons like the Royal Oak and the Nautilus. But anyone who truly wants to delve into the soul of this “Picasso of watches” will find his own brand. AWCO has a beautiful time capsule from the 1990s in its hands with the Genta Ref. G2850-7.

Gérald Genta Ref. G2850-7: The Master in Person
The 1990s were the decade of Friends, the rise of the Game Boy, and a very specific, luxurious aesthetic. While Gérald Genta had already changed the watch world forever with his designs for Patek Philippe and Audemars Piguet, he expressed his most personal vision under his own name. This Ref. G2850-7 from around 1990 is a perfect example.
Genta was obsessed with geometry, and the octagon became his unofficial signature. While the Royal Oak used this shape for an industrial look, Genta applies the octagon to this watch with unparalleled elegance. The 30mm case, crafted in a classic combination of steel and 18k yellow gold, exudes the spirit of the early 1990s: refined, confident, and utterly stylish.

What makes this piece truly unique is its condition and finish:
The dial: A deep blue dial that contrasts beautifully with the gold accents and geometric case.
The watch face: The watch is fitted with an original NOS (New Old Stock) leather crocodile strap. This means the strap dates from that period but has never been worn—a rare detail for the purist.
The movement: Thanks to the reliable quartz movement, this is a carefree piece of jewelry that always keeps perfect time, ready to be worn immediately.
With an estimated 100,000 designs to his name, Genta was the most prolific designer of his time. The Ref. G2850-7 is more than just a dress watch; It’s tangible proof of the “evolutionary constancy” for which Genta was known. It’s a watch for someone who knows the history of the great icons but prefers the exclusivity of Genta’s own label.