Rolex Day-Date Linen dial Ref. 1803

Linen in the seventies did not stop at tailoring.

Dating to circa 1973, this Rolex Day-Date Ref. 1803 comes in the full yellow-gold recipe: 36 mm Oyster case, fluted bezel and President bracelet. But it is the champagne linen dial that gives this example its own character. What could have been a very formal gold Day-Date suddenly gets a lot more interesting.

The dial is covered in a fine linen-like pattern, catching the light in a completely different way from a regular champagne finish. If the standard champagne dial is the boardroom version, this one has loosened the tie slightly.

Inside sits Rolex’s automatic calibre 1556, the movement found in later Ref. 1803s. It is a 26-jewel calibre and, by this period, incorporated hacking seconds for more precise time-setting. The calendar is still very much old-school Rolex: changing the day and date requires a little more involvement than on the quickset generation that followed.

Then there is the President bracelet. Its rounded links turn a substantial amount of yellow gold into something surprisingly fluid on the wrist, and it is difficult to imagine the 1803 looking quite as complete without it.

The Day-Date had already built an impressive cultural résumé by the time this watch was made. Introduced in 1956 and produced exclusively in precious metals, it became closely associated with presidents, business figures, musicians and eventually everyone from Warren Buffett to Tony Soprano. This linen-dial example sits right in the middle of that mythology, but brings great texture with it.

Gold on gold, calibre 1556 and a linen dial that only really comes alive when the light hits it. A proper vintage President, with a little more personality woven into the surface. Available at Reestraat 3, Amsterdam.

Year

1973

€ 21.500

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Brand Rolex
Movement Automatic
Model Day-Date
Diameter 36 mm
Reference 1803
Bracelet/strap: 18k Yellow gold
Year of production (circa) 1973
Lug Width 20 mm
Material 18k gold
Set Content Watch only
Crystal Acrylic
Warranty 2 year (AWCo)
Dial color Champagne

The president’s watch! The Rolex Day-Date is probably one of the most instantly recognizable watch designs ever made. Being only available in precious metals, it has become synonymous with success and prestige. A watch to celebrate accomplishment.

The Day-Date was launched in 1956 as the Ref. 6510 and Ref. 6511. It was the first watch to display the day of the week as well as the date, hence the name. It was updated to the Ref. 6611, adding Superlative Chronometer certification to the mix. The 6611 is the only Day-Date ever to be made in steel, but only 6 pieces are known to exist.

And then from 1959 until the late 1970’s, we see the most popular vintage Day-Date: the 1800 series. This is the archetypal Day-Date we all know and love. Lyndon B. Johnson was spotted wearing one in 1965, putting the nickname President’s watch firmly in the collective memory.

A 1977 update saw the introduction of a quickset date, in the new 18000 reference series. It wasn’t until 1988 before the 18200 series received a quickset day function, becoming the double quickset.

The Day-Date is available in yellow gold, white gold, rose gold and platinum. Countless dial variations include wood, stone and Stella options. Among the many case/bracelet finishes available, the bark is probably best known, resembling the irregular pattern of tree bark. The Day-Date is one of the few Rolex lines with factory gem-set bezels and dials as an option.

The Day-Date is an icon in pop-culture. It wasn’t just American presidents like Johnson and Kennedy who put it on the map. From Tony Soprano to Tupac Shakur, from Warren Buffett to Jennifer Aniston, they were all spotted wearing Day-Dates. Are you next?

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We strive to promptly handle packages to minimize delays. Delivery times begin from the day of dispatch. While we make every effort to ensure smooth delivery, we cannot be held responsible for delays caused by destination customs, local duties, taxes, or lost items during transit.

Certainly, we understand that overloaded mail-order companies can also contribute to potential delays in the delivery process. Despite our best efforts, external factors beyond our control may affect shipping times. Rest assured, we remain committed to providing timely service and will work diligently to ensure your order reaches you as promptly as possible. For any inquiries or updates, feel free to reach out to us at info@awco.nl. Your satisfaction is our priority.