Rolex Datejust ref. 178240

The Steel Promise: A 2013 Rolex Datejust.

The year was 2013. In the Rolex vaults, the Datejust reference 178240 saw the light of day. It was the embodiment of timeless luxury, executed in a perfectly balanced mid-size 31mm case.

Crafted entirely from Rolex’s own robust Oystersteel, this watch exuded understated yet undeniable quality. It wasn’t a watch that screamed for attention; it was a subtle sign of impeccable taste, perfectly suited to the wrist of the woman or man who preferred a classic, compact size. Affectionately called the “Junior” by some, the 178240 possessed the full grandeur of the Datejust family, but in a more refined silhouette.

The watch came with all the trappings of its history: the original box and papers confirmed its authenticity. The Oyster bracelet blended seamlessly into the case, creating a comfortable and sporty-elegant wearing experience.

Years later, this particular example arrived in the hands of connoisseurs. At AWCo (Amsterdam Watch Company), they understood the true value of such a watch. It wasn’t just the steel case and the perfect dial that mattered, but also the complete documentation. The presence of the service papers attested to the care and maintenance this Datejust had received over the years, a crucial detail for collectors.

At AWCo, the 178240 was meticulously inspected and treated with respect, ready to begin a new chapter. It was a classic Rolex: reliable, indestructible, and destined to measure time for the next generation.