Amsterdam watch company
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Cartier 100 Ref. 2656 AZ Dial & Engraving B+SP

The Cartier Santos 100 is one of those watches that hardly needs an introduction. Bold, instantly recognizable, and unmistakably Cartier, it has long held a special place among modern classics. Originally introduced to celebrate the centenary of the Santos line, the Santos 100 took one of Cartier’s most iconic designs and gave it a larger, more assertive presence on the wrist.

What makes this particular example especially interesting is its connection to Dutch football history. The dial features an AZ stamp, while the caseback is engraved with Landskampioen 2008-2009, referring to AZ’s Eredivisie title-winning season. AZ officially records that 2008-2009 campaign as one of the club’s two national championships, which gives this watch a very specific and unusual context. It is exactly the kind of detail that turns a familiar watch into something far more personal and memorable.

The familiar Santos 100 design, with its square case, exposed screws, and strong wrist presence, is paired here with a rubber strap, giving the watch a sportier and more casual edge. Taken as a whole, this is not simply a Cartier Santos 100, but a piece with an unusual detail, very likely once connected to a player or someone close to that championship-winning team.

For those drawn to watches with a story, or if you are just a die hard fan of AZ, this is your piece. We warmly invite you to visit our store at Reestraat 9, Amsterdam.

Year

2008
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€ 5.900

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Brand Cartier
Diameter 41,3mm
Model Santos 100
Bracelet/strap: Cartier Original Rubber
Reference 2656
Buckle/clasp Original steel buckle
Year of production (circa) 2008
Lug Width 23 mm
Material Steel
Set Content Original box & service papers
Crystal Sapphire
Warranty 2 year (AWCo)
Dial color Silver
Movement Automatic

Amsterdam Pocket Watch Company. Or Amsterdam Women’s-only Watch Company. Two alternate realities that could have been, if it weren’t for Louis Cartier. Many of our brands can lay claim on important horological innovations, but Cartier is the one that started the wristwatch game for men with the Santos.

The Brazilian dandy Alberto Santos Dumont inquired with his friend Louis Cartier about a better solution for telling time while flying. His pocket watch was rather cumbersome in flight. Louis Cartier designed a flat, square watch for him in 1904: the Cartier Santos.

While, for a long time, watches were used for navigation, this was not yet the case for dear old Santos. His flight, the first to ever be caught on film, lasted for only 21 seconds. Not a lot of navigation required there! He was wearing the world’s first men’s wristwatch though.

The Santos went into large-scale production in 1911, fitted with a Jaeger caliber inside. The cases came in platinum or gold and the Santos came on the very first ever folding clasp, fitted to brown or black leather straps.

The 1970’s Quartz crisis and Audemars Piguet’s brilliant answer in the Royal Oak, triggered Cartier to morph the Santos into a modern sports watch. A steel version on an integrated steel bracelet was introduced in 1978, the Santos de Cartier. A more rounded, quartz powered Santos Galbée was launched in 1987. Multiple variations on the theme were launched since. If it is the classical look you are after, the Santos Dumont remains most faithful to the very first Santos from 1904.

While the Santos debuted as the tool-watch for men. It has aged into a classical, more dressy watch for men and women alike. As we are slowly but surely moving away from gender-specific watches, the Santos is a prime example of a watch for everyone. A design classic with a story that will surely captivate your audience, next time you have drinks with friends.

At AWCo we put the safety of our shipments upfront at all times. Therefore, we ship all our packages insured.

We strive to promptly handle packages to minimize delays. Delivery times begin from the day of dispatch. While we make every effort to ensure smooth delivery, we cannot be held responsible for delays caused by destination customs, local duties, taxes, or lost items during transit.

Certainly, we understand that overloaded mail-order companies can also contribute to potential delays in the delivery process. Despite our best efforts, external factors beyond our control may affect shipping times. Rest assured, we remain committed to providing timely service and will work diligently to ensure your order reaches you as promptly as possible. For any inquiries or updates, feel free to reach out to us at info@awco.nl. Your satisfaction is our priority.