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Finding the perfect watch size: the expert’s watch size guide The internet is full of watch size guides and even more heated debates about watch sizes. Today, our aim is to try and shed a light on the age-old question: how do you find the right watch for your wrist? Yes, it is a bit […]

Having your roots deep in the watch world comes with its perks. Like when we were approached by Squale CEO Andrea Maggi, with a rather special discovery: 180 new old stock Blancpain Fifty Fathoms cases from the 1950s! And so began an amazing project. There is a lot to cover, so let’s dive in! By

At Amsterdam Watch Company, vintage watches are our bread and butter. But there are numerous great reasons why you should love vintage watches too. In this article, we will share some of the most important ones. By Thomas van Straaten on 4 August 2020 At Amsterdam Watch Company, vintage watches are our bread and butter.

The Omega Speedmaster Professional in its basic guise is not a particularly rare watch. We love it for many reasons, but rarity is not one of them… By Thomas van Straaten on 21 July 2020 At AWCo, we are avid Speedmaster fans. You will find a range of examples in our store at any time.

3. Chronograph If you take timing stuff seriously, you may want to opt for a chronograph. You will be able to read your measurements with greater accuracy. You will also be able to time events over multiple hours. Most chronographs come with additional measurements, such as a tachymeter or pulse-o-meter. These are rather specialist tools

Rolex is a brand you can love or hate. But there is little in between. Fascinatingly, you pretty much have to position yourself somewhere in relation to Rolex. By Thomas van Straaten on 30 June 2020 Named by Forbes as number 78 of the 100 most valuable brands of 2019: Rolex. And do you know

Some watches come with a great story. This is such an occasion. Let us take you back to the sixties, more particularly to Geneva in 1966… By Thomas van Straaten on 10 June 2020 The Rolex Submariners of Geneva’s Water Polo players Some watches come with a great story. This is such an occasion. Let

Omega Speedmaster plays quite a prominent role at AWCo, here is why: By Thomas van Straaten on 29 April 2020 Why we love Speedmasters If you have ever been to our store, you may have noticed that the Omega Speedmaster plays quite a prominent role. Both physically, we usually have multiple variants prominently displayed, and

Exclusively available in Europe through AWCo. By Thomas van Straaten on 16 April 2020 Two special Squale watches If you are familiar with Squale, you probably know about their rich heritage in the diving world. The brand has always been closely involved with the sport. Not in big flashy sponsor deals, but oftentimes under the

We have shared a lot of cool stuff with our watch fans in the past. Curious? Read all previous newsletters here and share them with your fellow watch geeks. By AWCo on 19 March 2020 Why the world is looking for Rolex Date: Friday, July 3rd, 2020Preview: Nearly all of our first-time buyers feel obliged

By AWCo, on December 15th, 2020 Last updated: Tuesday, December 15th, 15:09 Due to Government restrictions, our physical store is closed until January 19th, 2021. Luckily, our webshop is still open 24/7 for watches, straps, and gifts!  Our team of experts is ready to help you. Below you will find how we strive to be

The myth: polished watches should be avoided. By Thomas van Straaten on 10 March 2020 Debunking an internet myth about polishing The rise of the internet has been a massive blessing for watch collectors. Never before has information been so readily available. Anyone can learn all about the history and technology of watches from the