By AWCo, on December 15th, 2020 Last updated: Tuesday, December 15th, 15:09 Due to Government restrictions, our physical store is closed until January 19th, 2021. Luckily, our webshop is still open 24/7 for watches, straps, and gifts! Our team of experts is ready to help you. Below you will find how we strive to be […]
AWCo COVID-19 measures Read More »
From Brussels to Congo; the expedition of 7 men in perspective. By AWCo on 15 October 2019 There are times in life when you come across something extraordinary. Something with a story, a piece of history… An item whose value is defined by the imagination of the individual. Today, let us tell you about a
The special story about a trophy watch; a Navitimer from Congo. Read More »
We are proud to present an extreme Longines rarity: reference 4278, a 12.68z stop-seconds monopusher continuous flyback chronograph. By AWCo on 15 August 2019 We are pleased to present to you one of the rarest Longines chronographs we have ever encountered. In the past, Longines chronographs were comparable, if not even better, to the likes
Longines Ref. 4278: the ‘stop legend’ Read More »
1935-1940 The beginning of… The great depression and Sports timing. By AWCo on 12 July 2019 The 30s were strange times. The “Great Depression” was the result of the stock market crash in October 1929 in the United States. This global crisis had affected Western economies in some places up to 1936 and caused difficult
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The 30s were strange times. Sports and the Olympics were things that gave a whole country some joy. By AWCo on 9 July 2019 The 30s were strange times. The “Great Depression” was the result of the stock market crash in October 1929 in the United States. This global crisis had affected Western economies in
About era 1932 – 1936 Read More »
‘Atmos, the most iconic clockwork, running on air’. A clock which could run indefinitely without winding the movement, read the whole story. By AWCo on 24 June 2019 It was the simple implementation of these watches that were fitted with a metal fence over the glass so that the fragile glass could not break, this
A clockwork running on air Read More »
Last man on the moon and quartz. The seventies meant ‘make love, not war’, the last man on the moon, the quartz hype and mechanical watch crisis. By AWCo on 24 June 2019 The Vietnam war was coming to an end, this was the first ‘television’ war in history. People all over the world saw
About era 1970 and up Read More »
The formal dress code meant tailored suits, shoes such as oxfords or loafers and an outfit finished with a stylish dress watch. By AWCo on 21 June 2019 “There are two basic motivating forces: fear and love. When we are afraid, we pull back from life. When we are in love, we open to all
1950 The beginning of… The aftermath of World War II and the world getting back on its feet. By AWCo on 21 June 2019 The 1950s were some good times. The aftermath of World War II had been done and the world was back on its feet. Economies were thriving again and people regained their
The roaring twenties, a time of change and development. By AWCo on 21 June 2019 After the Great War, the world started to develop at a rapid pace. The wealth doubled throughout the western world and this meant the beginning of the ‘consumer society’ which we live in today. The twenties meant the uprise of
About era ‘1920 – 1931’ Read More »
1914-1918 The wristwatch. Did you know that the first version of a wristwatch started with a ladies version? By AWCo on 21 June 2019 “Sooner wear a skirt than wear a wristwatch.” In 1938 MIDO launching of the MULTIFORT line marked another milestone in the history of MIDO watches. It was one of the first
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A paradise for watch enthusiasts. Right in the middle of the city center, you will find our store Amsterdam Watch Company, also known as AWCo. By AWCo on 21 June 2019 Right in the middle of the city, in the famous ‘Nine Streets’ shopping area, you will find our store Amsterdam Watch Company, also known