Toesja is the owner of Amsterdam Watch Company, which she’s been running since 2001. A passionate watch collector and certified watchmaker, she manages the business side of things and keeps the relationships alive that help AWCo source watches others can’t get their hands on.

Building a strong collection is about balance – originality paired with rarity, accessibility alongside the exceptional. It’s what keeps customers coming back and what gives AWCo its distinct identity. She’s always searching for that perfect combination.

When she’s not at the shop, you’ll find her at festivals, capturing landscape photography or cooking and gardening with her son Freek during the warmer months.

E-mail: toesja@awco.nl