This announcement was made on March 6, 1946, by Hans Wilsdorf, the man who founded Rolex at the beginning of the twentieth century and was one of the leading figures in the Swiss war industry at the time. His plan did not come out of anywhere. Already in 1926, he registered the Tudor brand by the Swiss company Veuve de Philippe Hüther.
With the help of big brother Rolex, Tudor takes his first steps into the world of watchmaking, but soon Tudor learns to stand on his own two feet. In addition, it emphasizes technology and focuses on modern man. Already in the 1950s, Tudor clearly shows its own face in an original advertising campaign for that time. In text and illustrations, the brand examines in detail qualities such as robustness, reliability and precision. The advertisements are illustrated by photos of working men in extreme circumstances such as road workers and mining workers. These images of unknown men ensure that men can identify with Tudor and give the brand a modern and reliable image. Tudor also proves itself in practice. Thirty watches accompany a group of British scientists on an expedition to Greenland in 1952. In the 1960s the brand designs a diving watch for the US Navy and the French Navy also calls on Tudor. In this way, Tudor manifests itself as a producer of stylish and technically advanced watches, inspired by professions that are considered dangerous. The watches stand out for their functional features such as a chronograph or date display. Well-known models from Tudor’s history are the Oyster (1947), the Oyster Prince (1952), the Prince Submariner (1964), the Oysterdate chronograph (1970) and the Hydronaut (1999)
The Tudor Pelagos represents the single greatest value in the dive watch sector; it is an example of supreme ethical pricing, as well as an amazing technical innovation, in an era lacking in true creativity and where watch prices have veered out of control. With its name derived from the Greek word referring to the deep sea, it is the ultimate divers watch. This version all in titanium, light and comfortable. Original box and papers included.
So going into the summer is this a beautiful statement on the wrist! Happy diving!